Because eyetracking makes observing a usability test much more. While the free eye tracking software can be a fun experiment and the feats they pull off are sometimes still impressive particularly when constructed by small teams none are able to meet the requirements of eye trackers commonly used in work and research. Eyetracking is not just software and hardware that you turn on to. Eye tracking is used in user experience, hci and ergonomics research to evaluate the usbility of interfaces to optimize websites, mobile devices, software. When deciding whether to undertake eye tracking on your site it is important to consider your goals and resources as well as the capabilities and limitations of the testing method. Eye tracking in user experience ux and usability tobii pro. Software and application usability testing with eye tracking.
This chapter provides a practical guide for either the software usability engineer who is considering the benefits of eye tracking, or for the eye tracking specialist who is considering software. Gp3 hd professional bundle eye tracking for research. Locks eye tracker to screen to minimize need for recalibration. We are no longer limited to just general measures e. Nowadays, eyetracking software use infrared technology to measure the. Equipment and software to perform eye tracking testing can be purchased through web and usability solutions vendors and can be quite costly.
If the answer to this question is yes, eye tracking is a natural next step. This chapter provides a practical guide for either the software usability engineer who considers the benefits of eye tracking or the eye tracking specialist who considers software usability. Eyetracking technology is just another example of that, as organizations find more and more ways to incorporate this accurate and easytouse technology into medical diagnostics and care. How do software professionals take care of their eyes. For many projects, a controlled environment, such as a testing facility, offers a consistent setting and the ability to monitor the experience. Designed to fit both 100 mm and 75 mm vesa hole spacing. What are the best eye trackers available for ux professionals. Weighing the merits of hardware and software options is a subject for another.
Some of the industrys foremost experts remain conflicted as to its value, and its still only. Before jumping in to eye tracking, its worth considering whether you are utilising less expensive testing methods to the best of their potential. Eye tracking measures the location and duration of a users gaze on. Tobii pro offers eye tracking solutions for usability testing in the lab or in the real world. Eye tracking adds detailed, quantitative data to the usability testing process. Do you want to test usability or rather you like to learn more about the needs, experience or expectations of your audience ux. Online eye tracking without special hardware easy, fast, and scalable. Both, the qualitative and the quantitative results are analyzed by our experts. Digging down into a little more detail, eye tracking experts work off. Eyetracking is not something a usability professional can start using effectively right away. Medical diagnoses and treatments have always grown alongside advances in technology. Whether for usability and user experience tests of websites, gathering consumer insights in marketing campaigns, in market research or academical research level up your studies with online eye tracking tests by eyezag. This can unearth behaviors behind usability problems in which elements are being missed. This paper introduces eye tracking as a user experience testing tool.
There are many types of advantages of using eye tracking. Typical metrics obtained from eye tracking software include duration. Tobii vr eye tracking technology in virtual reality. Tobii vr discover new possibilities with eye tracking in vr eye tracking technology enables new forms of interactions in vr, with benefits to hardware manufacturers, software developers, end users and research professionals. Do eyetracking studies provide a lot more significant. Eye tracking technology may sound like the vanguard of usability testing, but. Though by no means essential, eye tracking can improve our understanding of the behaviour a user exhibits during a usability test and, therefore, allow us to create more targeted solutions. Vesa monitor bracket mounts the gp3 directly to your computer screen. When your site visitors are connected to eye tracking software, you will be able to. An introductory article outlining what eye tracking is, its benefits and. Yes, eyetracking does require additional skills, a greater level of training, competence, and more complexity, but being a great usability professional is not simple, nor should it be.